Names, or variables, are Logo identifers that store information. The information they store are Logo objects such as numbers, words, lists, property lists, or arrays. Think of Logo names as containers which hold the values or objects assigned to them. Names are always preceded by a colon (:), called dots in Logo parlance. The dots in front of a Logo name inform Logo to use the object named by the variable rather than the name itself.
There are three types of variables in Logo: local, public, and global. Local variables are created by a single procedure and exist only when that procedure is running. Public variables are created within a procedure and are only available to that procedure and any procedures that procedure calls. Global variables are created with the MAKE or NAME primitive and are available in Logo workspace to be recalled and used at any time by any procedure or any Logo operation.
? MAKE "GREETING "HELLO
? MAKE "SALUTATION [HOW ARE YOU?]
? PRINT :GREETING
? PRINT :SALUTATION
HOW ARE YOU?